📣 Marketing & Truyền thông · Từ vựng chuyên ngành · 150 từ
Thương hiệu, quảng cáo, PR, digital marketing, đo lường hiệu quả chiến dịch…
🃏 Học bộ này bằng flashcard (miễn phí) →| marketing mix n | marketing hỗn hợp (4P) We adjusted the marketing mix after sales fell in rural areas. |
| target market n | thị trường mục tiêu Our target market is young professionals living in big cities. |
| target audience n | đối tượng mục tiêu, công chúng mục tiêu The video clearly speaks to its target audience of new parents. |
| market segmentation n | phân khúc thị trường Market segmentation helped us design separate offers for students and retirees. |
| positioning n | định vị (thương hiệu, sản phẩm) The new positioning presents the coffee chain as an affordable luxury. |
| brand awareness n | mức độ nhận biết thương hiệu The festival sponsorship boosted brand awareness among teenagers. |
| brand equity n | giá trị thương hiệu, tài sản thương hiệu Strong brand equity allows the company to charge higher prices. |
| brand identity n | bản sắc thương hiệu, nhận diện thương hiệu The agency refreshed our brand identity with a new logo and colours. |
| brand loyalty n | lòng trung thành với thương hiệu Brand loyalty among smartphone users is surprisingly high. |
| rebranding n | tái định vị thương hiệu, đổi mới thương hiệu The bank's rebranding cost millions but attracted younger customers. |
| value proposition n | tuyên bố giá trị, lợi ích cốt lõi dành cho khách hàng Our value proposition is fast delivery at no extra cost. |
| unique selling point n | điểm bán hàng độc nhất (USP) The phone's unique selling point is its week-long battery life. |
| buyer persona n | chân dung khách hàng mục tiêu We created a buyer persona called Linh, a busy office worker. |
| market research n | nghiên cứu thị trường Market research showed strong demand for plant-based snacks. |
| focus group n | nhóm thảo luận tập trung The focus group disliked the bitter taste of the new drink. |
| survey n | khảo sát Over two thousand customers completed our online survey last month. |
| consumer behavior n | hành vi người tiêu dùng The pandemic changed consumer behavior towards online grocery shopping. |
| competitor analysis n | phân tích đối thủ cạnh tranh A competitor analysis revealed gaps in their after-sales service. |
| SWOT analysis n | phân tích SWOT (điểm mạnh, yếu, cơ hội, thách thức) The team began the planning day with a SWOT analysis. |
| market share n | thị phần The brand increased its market share to eighteen percent this year. |
| niche market n | thị trường ngách They succeed by serving the niche market of left-handed gamers. |
| campaign n | chiến dịch The summer campaign doubled visits to our online store. |
| advertising n | quảng cáo (hoạt động) The company spends a fifth of its budget on advertising. |
| commercial n | quảng cáo trên truyền hình/phát thanh Their thirty-second commercial aired during the football final. |
| slogan n | khẩu hiệu The new slogan is easy to remember and fun to say. |
| tagline n | câu tagline, câu khẩu hiệu đi kèm thương hiệu The tagline appears under the logo on every package. |
| logo n | logo, biểu trưng The designer simplified the logo so it looks clear on phones. |
| copywriting n | viết nội dung quảng cáo Good copywriting turned the boring product page into a sales tool. |
| call to action n | lời kêu gọi hành động (CTA) Every email ends with a clear call to action like Book Now. |
| landing page n | trang đích The landing page loads slowly, so many visitors leave immediately. |
| conversion rate n | tỷ lệ chuyển đổi Simplifying the checkout raised our conversion rate by three percent. |
| click-through rate n | tỷ lệ nhấp chuột (CTR) The new subject line improved the click-through rate of our emails. |
| impression n | lượt hiển thị The banner received fifty thousand impressions but very few clicks. |
| reach n | lượt tiếp cận, phạm vi tiếp cận The post's organic reach dropped after the platform changed its rules. |
| engagement n | mức độ tương tác Short videos generate much higher engagement than text posts. |
| influencer n | người có ảnh hưởng (KOL, influencer) We partnered with a fitness influencer to promote the new shoes. |
| sponsorship n | sự tài trợ The brand's sponsorship of the marathon reached thousands of runners. |
| endorsement n | sự chứng thực, quảng bá bởi người nổi tiếng The singer's endorsement made the perfume sell out in days. |
| public relations n | quan hệ công chúng (PR) She has worked in public relations for a major airline for ten years. |
| press release n | thông cáo báo chí The company issued a press release announcing its new CEO. |
| press conference n | họp báo The director explained the product recall at a press conference. |
| media coverage n | mức độ đưa tin của truyền thông The charity event received positive media coverage nationwide. |
| spokesperson n | người phát ngôn A company spokesperson declined to comment on the rumours. |
| crisis communication n | truyền thông khủng hoảng Our crisis communication plan helped us respond within one hour. |
| reputation management n | quản trị danh tiếng Online reputation management includes replying politely to negative reviews. |
| stakeholder n | bên liên quan We informed all stakeholders before announcing the merger publicly. |
| content marketing n | tiếp thị nội dung Content marketing through cooking videos grew our audience steadily. |
| social media marketing n | tiếp thị qua mạng xã hội Social media marketing is now our main channel for reaching students. |
| email marketing n | tiếp thị qua email Email marketing still delivers a strong return for online retailers. |
| newsletter n | bản tin Subscribers to our monthly newsletter get early access to sales. |
| search engine optimization n | tối ưu hóa công cụ tìm kiếm (SEO) Search engine optimization brought our blog to the first page of results. |
| pay-per-click adj | trả tiền theo lượt nhấp (PPC) Our pay-per-click ads cost less on weekends when competition is lower. |
| keyword n | từ khóa We chose the keyword cheap flights for our travel campaign. |
| organic traffic n | lưu lượng truy cập tự nhiên Organic traffic rose after we published weekly how-to guides. |
| analytics n | phân tích dữ liệu Web analytics show that most visitors use their phones. |
| key performance indicator n | chỉ số đo lường hiệu quả (KPI) Our main key performance indicator this quarter is new sign-ups. |
| return on investment n | tỷ suất hoàn vốn (ROI) The return on investment from video ads was higher than expected. |
| customer acquisition cost n | chi phí thu hút khách hàng (CAC) Referral rewards lowered our customer acquisition cost significantly. |
| customer lifetime value n | giá trị vòng đời khách hàng (CLV) Subscription models usually increase customer lifetime value for software companies. |
| lead generation n | tạo khách hàng tiềm năng Free webinars are our most effective tool for lead generation. |
| lead n | khách hàng tiềm năng The trade fair produced over two hundred qualified leads. |
| sales funnel n | phễu bán hàng Many users drop out at the payment stage of our sales funnel. |
| customer journey n | hành trình khách hàng We mapped the customer journey from first advert to repeat purchase. |
| touchpoint n | điểm chạm (với khách hàng) The delivery driver is an important touchpoint for online shoppers. |
| retargeting n | quảng cáo bám đuổi, tiếp thị lại Retargeting reminded shoppers about the items left in their carts. |
| A/B testing n | thử nghiệm A/B A/B testing showed that the green button attracted more clicks. |
| user-generated content n | nội dung do người dùng tạo (UGC) We shared user-generated content from travellers using our backpacks. |
| viral adj | lan truyền mạnh (viral) The funny dance video went viral within forty-eight hours. |
| word of mouth n | truyền miệng Most of our first customers came through word of mouth. |
| promotion n | khuyến mãi, xúc tiến bán hàng The buy-one-get-one promotion in all our stores ends this Sunday. |
| discount n | giảm giá, chiết khấu Students receive a ten percent discount on all courses. |
| loyalty program n | chương trình khách hàng thân thiết Members of our loyalty program earn points on every purchase. |
| coupon n | phiếu giảm giá Customers can download a coupon from our mobile app. |
| free sample n | hàng mẫu miễn phí Shoppers received a free sample of the new shampoo at the entrance. |
| point of sale n | điểm bán hàng (POS) Eye-catching displays at the point of sale encourage impulse buying. |
| merchandising n | trưng bày hàng hóa (merchandising) Better merchandising placed snacks near the checkout counters. |
| packaging n | bao bì Eco-friendly packaging has become a selling point for young buyers. |
| pricing strategy n | chiến lược định giá Our pricing strategy aims to stay below the market leader. |
| premium pricing n | định giá cao cấp Premium pricing supports the watchmaker's luxury image in every market. |
| penetration pricing n | định giá thâm nhập The streaming service used penetration pricing to enter the Asian market. |
| distribution channel n | kênh phân phối Convenience stores are our most important distribution channel. |
| product launch n | ra mắt sản phẩm The product launch event was streamed live to thousands of fans. |
| product life cycle n | vòng đời sản phẩm Smartphones have a very short product life cycle. |
| differentiation n | sự khác biệt hóa Differentiation through excellent service protects us from price wars. |
| brand ambassador n | đại sứ thương hiệu The tennis star became our brand ambassador for Asia. |
| media planning n | hoạch định truyền thông Careful media planning helped us avoid wasting money on late-night TV. |
| media buying n | mua phương tiện truyền thông, mua quảng cáo Programmatic media buying lets us purchase ad space automatically. |
| billboard n | biển quảng cáo ngoài trời A giant billboard near the airport shows our new resort. |
| banner ad n | quảng cáo biểu ngữ (banner) The banner ad appears at the top of the news website. |
| out-of-home advertising n | quảng cáo ngoài trời (OOH) Out-of-home advertising at metro stations reaches commuters every day. |
| print media n | báo in, ấn phẩm in Print media still works well for reaching older readers. |
| broadcast v | phát sóng The interview will be broadcast live on national television. |
| storytelling n | kể chuyện thương hiệu Emotional storytelling made the charity advert unforgettable for many viewers. |
| brand voice n | giọng điệu thương hiệu Our brand voice is friendly, simple and slightly humorous. |
| creative brief n | bản tóm tắt yêu cầu sáng tạo (creative brief) The creative brief asked for a fun video under thirty seconds. |
| agency n | công ty dịch vụ, agency We hired a digital agency to manage our social media accounts. |
| account manager n | người quản lý khách hàng (account) Our account manager presented the campaign results every Friday. |
| copywriter n | người viết nội dung quảng cáo (copywriter) The copywriter came up with three possible slogans for the launch. |
| art director n | giám đốc nghệ thuật The art director chose bright yellow for all the posters. |
| mock-up n | bản mô phỏng thiết kế (mock-up) The designer sent a mock-up of the new packaging for approval. |
| visual identity n | nhận diện thị giác A clear visual identity makes our stores instantly recognisable. |
| infographic n | đồ họa thông tin (infographic) The infographic about recycling was shared thousands of times. |
| hashtag n | hashtag, thẻ bắt đầu bằng dấu # Customers posted photos with the campaign hashtag to win prizes. |
| follower n | người theo dõi The brand gained ten thousand new followers after the contest. |
| algorithm n | thuật toán The new algorithm favours videos that keep people watching longer. |
| platform n | nền tảng TikTok has become a key platform for reaching Gen Z. |
| omnichannel adj | đa kênh hợp nhất (omnichannel) Our omnichannel strategy lets customers buy online and return in store. |
| integrated marketing communications n | truyền thông marketing tích hợp (IMC) Integrated marketing communications ensured our TV and online ads matched. |
| inbound marketing n | tiếp thị chủ động thu hút (inbound marketing) Inbound marketing helped us attract clients through helpful blog posts. |
| outbound marketing n | tiếp thị truyền thống chủ động tiếp cận (outbound) Cold calling is a classic form of outbound marketing. |
| guerrilla marketing n | tiếp thị du kích Their guerrilla marketing stunt turned a bus stop into a giant sofa. |
| experiential marketing n | tiếp thị trải nghiệm The car brand used experiential marketing with free test drives in malls. |
| affiliate marketing n | tiếp thị liên kết Bloggers earn money through affiliate marketing links in their reviews. |
| B2B adj | doanh nghiệp với doanh nghiệp (B2B) B2B marketing often focuses on long-term relationships and trust. |
| B2C adj | doanh nghiệp với người tiêu dùng (B2C) B2C brands rely heavily on emotional advertising and social media. |
| customer retention n | giữ chân khách hàng Personalised offers improved customer retention by fifteen percent. |
| churn rate n | tỷ lệ khách hàng rời bỏ The app's churn rate fell after we added a loyalty feature. |
| customer satisfaction n | sự hài lòng của khách hàng Customer satisfaction scores rose after we extended support hours. |
| Net Promoter Score n | chỉ số khách hàng sẵn lòng giới thiệu (NPS) Our Net Promoter Score improved from thirty to forty-five this year. |
| testimonial n | lời chứng thực của khách hàng We added video testimonials from happy clients to the homepage. |
| case study n | nghiên cứu điển hình The case study explains how our software saved a hotel thousands. |
| white paper n | sách trắng (tài liệu chuyên sâu) Prospects must enter their email to download our white paper. |
| webinar n | hội thảo trực tuyến More than five hundred people registered for our webinar on SEO. |
| trade show n | hội chợ thương mại, triển lãm chuyên ngành We met several distributors at the trade show in Singapore. |
| event marketing n | tiếp thị sự kiện Event marketing at universities helped us recruit new users. |
| media kit n | bộ tài liệu báo chí (media kit) The media kit includes product photos, facts and executive biographies. |
| editorial calendar n | lịch biên tập nội dung Our editorial calendar plans blog posts three months ahead. |
| marketing budget n | ngân sách marketing Half of the marketing budget now goes to digital channels. |
| cross-selling n | bán chéo Cross-selling phone cases with new phones increased average order value. |
| upselling n | bán thêm, bán gia tăng Staff are trained in upselling larger coffee sizes. |
| demographics n | đặc điểm nhân khẩu học The demographics of our readers are mainly women aged twenty-five to forty. |
| psychographics n | đặc điểm tâm lý học (lối sống, giá trị) Psychographics show our buyers care deeply about sustainability. |
| consumer insight n | sự thấu hiểu người tiêu dùng (insight) The campaign was based on the consumer insight that parents feel guilty about screen time. |
| benchmark n | mức chuẩn để so sánh We use last year's results as a benchmark for this campaign. |
| dashboard n | bảng điều khiển, bảng tổng hợp số liệu The marketing dashboard updates sales and traffic figures in real time. |
| metric n | chỉ số đo lường Time on page is a useful metric for content quality. |
| cost per mille n | chi phí cho mỗi nghìn lượt hiển thị (CPM) The cost per mille on video ads is higher than on banners. |
| sponsored post n | bài đăng được tài trợ The travel blogger clearly labels every sponsored post. |
| native advertising n | quảng cáo tự nhiên (native ads) Native advertising blends in with the articles on news websites. |
| brand guidelines n | bộ quy chuẩn thương hiệu (brand guideline) All partners must follow our brand guidelines when using the logo. |
| earned media n | truyền thông lan truyền, truyền thông tự nhiên The viral video generated huge earned media without extra spending. |
| owned media n | truyền thông sở hữu Our website and app are the most valuable owned media we have. |
| paid media n | truyền thông trả phí Paid media accounts for sixty percent of our campaign spending. |
| media relations n | quan hệ báo chí Strong media relations helped us get featured in a national newspaper. |
| internal communications n | truyền thông nội bộ Internal communications kept staff informed during the restructuring. |
| corporate social responsibility n | trách nhiệm xã hội của doanh nghiệp (CSR) Our corporate social responsibility program plants trees in rural schools. |
| market penetration n | thâm nhập thị trường, độ phủ thị trường Market penetration of electric scooters is still low in small towns. |
| go-to-market strategy n | chiến lược đưa sản phẩm ra thị trường (GTM) Our go-to-market strategy targets hospitals before private clinics. |
| personalization n | cá nhân hóa Personalization of email subject lines raised open rates noticeably. |
| marketing automation n | tự động hóa marketing Marketing automation sends a welcome email as soon as users register. |
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