📺 Media & Advertising · IELTS Vocabulary by Topic · 12 words

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advertisement /ədˈvɜːtɪsmənt/ n	a notice, picture or film telling people about a product or service Advertisements for junk food should be banned during children's programmes.
consumer /kənˈsjuːmə(r)/ n	a person who buys goods or uses services Consumers are increasingly choosing ethical brands.
coverage /ˈkʌvərɪdʒ/ n	the reporting of news and sport in newspapers, on TV, etc. Media coverage of the disaster was extensive.
censorship /ˈsensəʃɪp/ n	the act of removing parts of books, films, news, etc. considered unacceptable Internet censorship limits freedom of expression.
influence /ˈɪnfluəns/ n	the effect that somebody or something has on the way a person thinks or behaves Celebrities have a huge influence on teenagers' choices.
mislead /ˌmɪsˈliːd/ v	to give somebody the wrong idea or impression Some adverts deliberately mislead consumers about health benefits.
broadcast /ˈbrɔːdkɑːst/ v	to send out programmes on television or radio The final match was broadcast live to millions of viewers.
sensationalism /senˈseɪʃənəlɪzəm/ n	a way of reporting news that is intended to shock or excite people Tabloid sensationalism has damaged public trust in journalism.
publicity /pʌbˈlɪsəti/ n	the attention given to somebody or something by newspapers, TV, etc. The scandal attracted a great deal of negative publicity.
tabloid /ˈtæblɔɪd/ n	a newspaper with small pages, short articles and many pictures of famous people Tabloids often invade the privacy of celebrities.
persuasive /pəˈsweɪsɪv/ adj	able to make somebody do or believe something Advertisers use persuasive language to create demand.
misinformation /ˌmɪsɪnfəˈmeɪʃn/ n	false information that is given to somebody Misinformation spreads rapidly on social media platforms.